ADVERTISEMENT IS AN INVESTMENT, NOT EXPENDITURE.
At Zarc, we believe that the primary objective of advertisement is to get the word out that you have something exciting to offer. The expenses on advertising should be considered to be a ‘profitable investment’ that shall reap profits both in the long and short run. Businesses that keep on advertising regardless of rise or fall in the economic times get a competitive advantage over those that cut their ad budgets.
We understood the power of ‘Electronic Media’ from the very beginning of our Inception. Though it was early days of television industry in Pakistan, and there was only one television channel (that too was owned by the government), we went ahead and started sponsoring the first ‘quiz show’ of South Asia called ‘NEELAM GHAR’ hosted by the first voice of Pakistani television industry Mr. Tariq Aziz, in 1975. Four decades have passed; the same show still runs on PTV with the same host but with a different name ‘Bazm-e-Tariq-Aziz’, and we are still a regular sponsor of that show.
Other than the above quiz show, we sponsor new and modern quiz shows, such as, ‘JEETO PAKISTAN’ hosted by Mr. Fahad Mustafa, and Sindhi language quiz show ‘HO JAMALO’ hosted by Mr. Amir Shah.
Our television commercials are famous throughout Pakistan due to their production quality and heart-touching jingles. We invest heaps of time in crafting ideas and story of our TVCs that could touch the hearts of our loyal customer-base and simultaneously our customers could relate our brands and services with them. Our TVCs run on National Television Channels throughout the year, and every year we release a new TVC for most of our brands.